Hi, I'm Karla.
I'm a Sr. Product Designer based in New York. I'm passionate about creating digital experiences that are impactful and intuitive, enhancing everyday lives.

Assessing 7 key J.P. Morgan Wealth Management acquisition journeys in the Chase Mobile® app to identify opportunities for enhancing the user experience and boosting conversion rates for affluent prospects.

Company

J.P. Morgan Wealth Management

Year

2023

Results

Uncovered 132 gaps and synthesized into 5 themes to orient 2024 acquisition optimization roadmap.

Acquisition Journeys: Driving impact with tactical UX solutions

As the Quick Wins initiative lead, I delivered impactful, short-term solutions informed by research on prospects' shopping journeys. I designed mobile optimizations, resolved usability issues, and collaborated with content, research, engineering, and product teams to align solutions with client mindsets and roadmap priorities for 2024/2025.

Company

J.P. Morgan Wealth Management

Year

2024

Results

UX improvements that addressed user pain points and set the foundation for long-term strategic enhancements.

Public Website Re-design on Chase.com

Rebranding J.P. Morgan Wealth Management landing pages on Chase.com to enhance user engagement, ensure consistent brand messaging, speed up launch timelines, and address customer concerns about service clarity and brand coherence.

Company

J.P. Morgan Wealth Management

Year

2021-2023

Results

8% YOY increase in digital account openings since 2023. 34% increase in lead generation for financial advisor products via form submissions.