My Works

Knock Knock

Company
Knock Knock
Role
Product Designer
Tools
Adobe InDesign & Illustrator
Year
2018
Key Result
Successfully launched over 10 print products that were sold in numerous high-traffic retailers such as Target, Pier One Imports, T.J.Maxx, and Amazon.

Role Overview

As a Product Designer at Knock Knock, I designed seasonal signature products that ended up on the shelves of major retailers like Target, Pier 1 Imports, T.J.Maxx, and Amazon. I used InDesign to create multi-page printed pieces, focusing on typography, layout, and ensuring high-quality materials and printing methods.

To make things more efficient and keep everything consistent, I developed detailed style guides for our product lines. This helped streamline workflows and maintain the brand's look and feel, ultimately contributing to the successful placement of our products in these high-traffic stores.

‍Overview

At exhibit-E & Dan Miller Design, I collaborated with a team dedicated to creating digital solutions for clients in the art world. In this role, I took on a variety of responsibilities that required technical expertise, creativity, and strong client collaboration, such as:

  • Designing responsive multi-page websites using HTML, CSS, and Javascript, with a focus on usability and functionality.
  • Building and maintaining content management systems for each client using the exhibit-E's proprietary software.
  • Managing print and digital projects from conception to completion.
  • Ensuring seamless communication with clients throughout the design and production process.
  • ‍

    Challenge

    The art world requires visually stunning, functional websites that showcase collections and exhibitions while preserving brand identity and user engagement. Each client brought unique needs—balancing aesthetics, usability, and technical performance.

    ‍

    Key Results

  • Delivered visually compelling, user-friendly websites that elevated clients' online presence.
  • Strengthened relationships with clients through consistent project management and creative solutions.
  • Enhanced the brand visibility of several art galleries, reflected in increased web traffic and user engagement.
    ‍
  • Reflection

    My experience at exhibit-E & Dan Miller Design honed my ability to blend design and technology in service of niche industries. Working with art-focused clients challenged me to think creatively while delivering functional, elegant solutions.

    Role Overview

    As a Product Designer at Knock Knock, I designed seasonal signature products that ended up on the shelves of major retailers like Target, Pier 1 Imports, T.J.Maxx, and Amazon. I used InDesign to create multi-page printed pieces, focusing on typography, layout, and ensuring high-quality materials and printing methods.

    To make things more efficient and keep everything consistent, I developed detailed style guides for our product lines. This helped streamline workflows and maintain the brand's look and feel, ultimately contributing to the successful placement of our products in these high-traffic stores.

    Graphic Design
    Typography
    Print Production

    Die-Cut Sticky Notes

    I designed a new seasonal product line of six sticky notes to refresh Knock Knock’s Classic Sticky Note signature collection. Throughout the process, I led multiple design reviews with stakeholders—including the CEO, content, and marketing teams—to gather feedback and refine the designs.

    I also prepared manufacturing estimate requests to ensure the product aligned with production goals. Once the project was completed, I created a style guide to streamline the creation of future sticky note designs with additional phrases.

    Websites for the Art World

    Take a look at the websites I’ve designed, each crafted to meet unique goals and deliver seamless functionality. From concept to launch, these projects showcase my approach to creating impactful digital experiences.

    Michael Werner

    Marlborough Gallery

    Kurimanzutto

    Alexandra Munroe

    Wetterling Gallery

    Chase Contemporary

    Two Palms

    Spellman Gallery

    Nino Mier Gallery

    Book Design
    Design refresh
    Art sourcing
    Print Production

    Compendium of Lines for All Occasions

    I designed the Compendium of Lines for All Occasions, which brings together five top-selling books from Knock Knock’s bestselling series into one cohesive volume. To refresh the design, we aimed to stay true to the original series while giving it an updated look. After rounds of exploration, we settled on a Victorian-style aesthetic, and I sourced Dover art for the illustrations to add a fresh yet complementary touch. To bring the product to life, I collaborated with manufacturers to prepare estimates and review proofs, ensuring the final product met all specifications. I also proposed the thumb notches to the final product to enhance the user experience, making it easier to navigate between sections for each book.
    View product
    Btn Arrow Image

    Original book design

    Original interior page

    Re-designed Compendium

    Interior 1

    Interior 2

    Journal Design
    Graphic Design
    Typography
    Print Production

    This Journal Series

    I designed two new additions to This Journal, a series of themed journals with prompts that reflect different moods. One journal, This Journal Looks on the Bright Side, focuses on positivity, while the other, This Journal Is Going Places, inspires adventure and exploration. My goal was to create designs that felt unique yet cohesive with the original series. Using the original journal as a foundation, I refreshed both the interior layouts and cover designs to give each journal its own distinct identity while maintaining consistency across the series.

    This Journal Looks on the Bright Side

    Table of Contents

    Section page

    Prompt page

    This Journal is Going Places

    Table of Contents

    Section page

    Prompt page

    Book Design
    New Series
    Graphic Design
    Typography
    Print Production

    Pocket Translator Series

    I designed the Pocket Translator series, which translates the phrases “I Love You” and “Fuck You” into 103 languages. The design required carefully selecting a font that supports characters across all 103 languages and creating interior spreads with maps showing where each language is spoken. Each translation includes a phonetic pronunciation for easy use and a map highlighting countries where the language is most common. The series covers a wide range of languages, from Albanian to Zulu, alongside whimsical ones like Pig Latin, Klingon, and Elvish, making it both practical and playful.

    "I Love You" Pocket Translator

    Translation spread

    Fact & Translation spread

    "Fuck You" Pocket Translator

    Translation spread

    Fact & Translation spread

    Book Design
    Graphic Design
    Typography
    Art Sourcing
    Print Production

    What Not to Say Series

    After the success of the original What Not to Say book, we expanded it into a series with new themes, including love and the workplace. In each edition, the books featured a collection of 610 brutally honest phrases to avoid in romantic situations or in the workplace. To refresh the series, I redesigned the books by introducing color, updated graphic elements, and new illustrations. I collaborated with an outside illustrator, providing art direction to ensure the visuals complemented the tone of the content. These updates gave the series a cohesive yet distinct identity while staying true to the humor and candidness of the original.

    What Not to Say

    Office & Workplace

    Illustration spread

    Fact spread

    What Not to Say

    Love and Romance

    Illustration spread

    Fact spread

    Journal Design
    New Series
    Graphic Design
    Typography

    You Got This Productivity Journal

    I designed the You Got This Productivity Journal, a 6-month productivity tracker focused on setting achievable goals and breaking them into manageable steps. The journal combines practical planning tools with lighthearted elements like motivational quotes, healthy procrastination games, and daily doses of humor to make productivity enjoyable. In addition to designing the journal’s interior and cover, I created a coordinating sticker sheet featuring colorful, inspirational quotes to complement the experience. This product balances functionality and fun, offering a unique approach to staying organized and motivated.

    You Got This

    6-Month Productivity Tracker

    Cover

    Calendar spread

    Bullet page spread

    Quote Sticker Sheet